BOBIS encouraged horse owners and breeders to invest in British horseracing. It offered prize money to British horses winning certain races – and generated real excitement around smaller fixtures.
We created the BOBIS brand. The logo used the colours of the Union flag, capturing BOBIS’s great British spirit. And monochrome photography reflected the sport’s impressive heritage. We applied the brand to print materials. And we created a responsive website – live data updates played a key part in helping the scheme run smoothly.
“Tangerine worked closely with me on every step of the project from designing the logo to building the complex, data-based website that was the shop front of the scheme.”
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